Blue is the new green! 10 Years, 100 Innovations and 100 Million Jobs! Visionary and sustainable entrepreneur Gunter Pauli has written a groundbreaking new book: "Blue Economy" explaining how ‘green’ thinking needs to move a stage further, a biobased economy. I attended his lecture last year in Amsterdam and since then I am very enthousiastic about his ideas. You can also see his lectures at Ted's. How about growing mushrooms on coffee mud, design a battery free mobile phone or replacing steel by silk? These are all examples of a “Blue Economy”.


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